(Riyadh – October 2024)
Obeikan Education, a leader in educational solutions in the Kingdom, and the Saudi Tennis Federation have entered into a strategic partnership aimed at supporting tennis in the Kingdom. The collaboration includes a range of joint initiatives and activities targeting the athletic and physical development of youth, in line with Saudi Arabia’s Vision 2030. The agreement was signed on behalf of the Saudi Tennis Federation by Mrs. Arij Al-Mutabagani, President of the Federation. Among the Federation’s goals is engaging one million people in the tennis community by 2030. Mr. Mohamed Khalil, CEO of Obeikan Education and Group Chief Commercial Officer, signed on behalf of Obeikan Education, a prominent entity in the field of education in the Middle East. The signing ceremony was attended by the Saudi Tennis Federation team, led by Mr. Hisham Bakhsh, CEO of the Federation, alongside the Obeikan Group team, and Connection Sports, the federation’s marketing consultant and deal architect, represented by the group’s CEO Mr. Sherif Monsef. This agreement is part of a series of partnerships the Saudi Tennis Federation is establishing to promote the development of tennis in the Kingdom, which includes initiatives such as player development, brand revamping, high level corporate partnerships, and hosting various regional, continental, and international tournaments in the coming years.
